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Mobile Advertiser Solutions:  Finally, ROI on every Ad dollar spent.

For consumer-brand companies and their agencies, our advertiser solutions provide text-message mobile marketing campaigns and mobile campaigns executed specifically for you and dedicated to your brand.

Ad giant BBDO and Coca-Cola believe that mobile will eventually replace TV as the most important medium for advertisers. Advertisers are already conducting mobile marketing campaigns using text messaging. Yet many companies and their agencies lack the knowledge and technology to implement these strategies on their own.

Agencies and their clients are failing to take full advantage of the cell phone – what an executive at Quigley-Simpson calls “an exceptional response mechanism in the pocket of nearly every consumer.

buttonHow it works:
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Typical mobile campaigns employ text messaging to elicit a response from the consumer. For example, to obtain the offer for a free ringtone, a consumer either enters his or her phone number at a website or sends a text message to a short code published on product labeling or in the primary media. These actions trigger a series of back-and-forth text messages, culminating with a message containing a link to download content, or motivate the consumer to visit and make a purchase at the listed store.

Text-message marketing campaigns are good in mobile marketing and, due largely to their novelty, produce much higher response rate than Internet-based e-mail campaigns.

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